NOOR Hair: hair care e-commerce in the United States
NOOR is a US brand of hair growth and hair care products. We built its online store end to end —catalog, payments, search engine optimization and CRM integration— to turn more visits into sales.
The challenge
- The brand needed its own online sales channel, able to grow with its catalog.
- Organic traffic was an untapped opportunity to reduce reliance on paid advertising.
- Sales and customer data had to flow into its CRM without manual work.
The solution
A complete e-commerce platform:
Online store
A shopping experience designed to convert, from the home page to checkout.
Product catalog
A catalog organized by product and need, ready to grow with new launches.
SEO
Structure, content and metadata optimized to rank the brand in search engines and attract organic traffic.
Online payments
Payment gateway integration for a fast, secure checkout.
CRM integration
Customers and orders synced with the CRM for sales follow-up and marketing.
Results
- 112% increase in organic traffic and online sales.
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